In January, the Crossroads Team made our predictions for what the 2021 marketing landscape and trends would look like. Now that we’ve reached third quarter, we thought it might be fun to look back and assess those predictions and whether…
Those of us who grew up in the 60s, 70s, 80s, 90s, and 2000s understand what many had to learn during the decade-long year that was 2020: you can be a part of a family, team, or community without seeing…
There are many components involved in any organization’s success. At the top of the heap is having a compelling, memorable mission and vision. Without one, it’s difficult for owners, managers, and their teams to know where they are headed, make…
What is a brand? Over time the definition has become more cliches than nuts and bolts logic. A brand is more than a logo or an Instagram following. It’s the feeling your company evokes from your target audience. A brand…
When you trust your company’s marketing to an outside agency, you expect that they will come up with creative solutions to solve your toughest challenges. “Brainstorming,” “throwing spaghetti at the wall,” “noodling around with an idea,” or simply “chewing something…