Articles

Tending the Idea Garden: How Our Team Approaches Creative Thinking

When you trust your company’s marketing to an outside agency, you expect that they will come up with creative solutions to solve your toughest challenges. “Brainstorming,” “throwing spaghetti at the wall,” “noodling around with an idea,” or simply “chewing something…

Read more »

Good Design Choices Aid Your Message: The Importance of Readability

In a digital world with thousands of fonts at your fingertips, it’s tempting to opt for chocolate chip with sprinkles when French vanilla may be the better option for delivering your message. In real estate, the top three criteria are…

Read more »

The Crossroads Team Predicts 2021 Marketing Trends

We predict that consumer behavior will continue to operate around convenience in 2021. Having groceries delivered to your door, or having a Target employee drop your order into your trunk without so much as a card swipe is a luxury…

Read more »

Four gadgets to elevate your social media videos in 2021

Video is kind of a big deal when it comes to social media marketing – and anybody worth their salt will tell you the same. In fact, social media video generates up to 1200% more shares than text and image content combined…

Read more »

The #1 Investment for Every Small Business in 2020

2020 has presented business owners and operators with significant challenges. With current events disrupting the economic and social landscape, small businesses need to focus their investments and operations on the highest priorities to meet the demands of the moment –…

Read more »