Articles

The Importance of Business Culture in 2022

Investing in our employees is a culture promise – to the business, to the individuals on our team, and ultimately to the clients we serve. Many businesses talk about culture and about investing in their talent, but actions and outcomes…

Read more »

Mandy’s thoughts: Where should you put your marketing energy in 2022?

Okay, 2022. The first month of the new year is almost over. Does it feel “new” to you? Do you see possibilities and opportunities, only a continuation of past challenges, or something in between? Most of us, I think, would…

Read more »

Three Steps to Proactive Marketing in Q4

Fall is the time of year when most organizations are busy planning for major projects and events scheduled for Q4. Time is limited to get things done and their marketing plans for the rest of the year are often reactive…

Read more »

Assessing Our 2021 Marketing Predictions: Make or Miss?

In January, the Crossroads Team made our predictions for what the 2021 marketing landscape and trends would look like. Now that we’ve reached third quarter, we thought it might be fun to look back and assess those predictions and whether…

Read more »

Connect & Form Community: 2021 Social Media Best Practices

Those of us who grew up in the 60s, 70s, 80s, 90s, and 2000s understand what many had to learn during the decade-long year that was 2020: you can be a part of a family, team, or community without seeing…

Read more »