Articles

Four gadgets to elevate your social media videos in 2021

Video is kind of a big deal when it comes to social media marketing – and anybody worth their salt will tell you the same. In fact, social media video generates up to 1200% more shares than text and image content combined…

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The #1 Investment for Every Small Business in 2020

2020 has presented business owners and operators with significant challenges. With current events disrupting the economic and social landscape, small businesses need to focus their investments and operations on the highest priorities to meet the demands of the moment –…

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Page design layout example

Better Design with Simple Principles

In today’s technology-driven office, everyone is expected to wear multiple hats and produce work outside their professional skill set. Are you regularly tasked with creating flyers, social media graphics, or other materials even though design classes were never part of…

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Cut the Fluff

You know fluffy writing can dilute your message. Here’s how to recognize it when it happens.   What do we mean by “fluff” in your writing? It can take many forms: long sentences that add no value to the story, unnecessary…

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Quick Guide to Effective Crisis PR

Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. We often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that “public” doesn’t mean…

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