Fall is the time of year when most organizations are busy planning for major projects and events scheduled for Q4. Time is limited to get things done and their marketing plans for the rest of the year are often reactive…
In January, the Crossroads Team made our predictions for what the 2021 marketing landscape and trends would look like. Now that we’ve reached third quarter, we thought it might be fun to look back and assess those predictions and whether…
Those of us who grew up in the 60s, 70s, 80s, 90s, and 2000s understand what many had to learn during the decade-long year that was 2020: you can be a part of a family, team, or community without seeing…
There are many components involved in any organization’s success. At the top of the heap is having a compelling, memorable mission and vision. Without one, it’s difficult for owners, managers, and their teams to know where they are headed, make…
What is a brand? Over time the definition has become more cliches than nuts and bolts logic. A brand is more than a logo or an Instagram following. It’s the feeling your company evokes from your target audience. A brand…