Capabilities
Strategy before tactics, always.
The Crossroads team has extensive experience connecting people to markets, places, spaces, and ideas they need and want to explore. Our business is about telling stories and we do it well.
To tell your story, we use an integrated marketing and public relations approach that includes traditional and new media, visual mapping, video, content marketing, social media and more, because we are passionate about making clients shine and helping them achieve their marketing goals.
Strategic Capabilities
Marketing Strategy
Our team knows how to create solid integrated communications plans that send a clear message to your customers and help you drive success for your business.
Municipal Public Relations
To communicate effectively to the people in your community or constituency, you need a strategic plan in place. Our team has decades of strategic communication experience to craft the right strategy for your objectives.
Corporate Public Relations
Our public relations services start with understanding your specific needs. We have the experience and relationships to ensure your messages reach the right people. From media support to crisis communications, we’re ready to put our expertise to work for you.
Branding Strategy and Identity
Your logo is part of your brand promise, but people’s experience with your company determines your actual brand identity. We help organizations define their brand promise, develop strong visual assets, and distinguish themselves from competitors. Our team will help you grow a consistent, effective, and recognizable brand in your marketplace.
Content Development Management
Marketing materials need to speak for themselves when you’re not there to deliver the message. Our team will draft, develop, and design effective content to clearly communicate your message, attract new customers and clients, and tell your story in an innovative way.
Ad Design and Placement
We understand the best way to send your message and will help you find the right voice to make the most impact. We know what will make people take a second look, where to find the right audience, and get the most for your money.
Marketing Places and Spaces
Our team supports cities and municipalities in Oklahoma, promoting retail opportunities through leveraging our knowledge, opportunities, and connections.
Tactics We Use
Social Media Management
Social media is an effective tool for businesses when used correctly, engaging your customers and gaining instant feedback. We will write, design, and schedule content for your business. Everything is custom to you, your business, and your marketing plan.
Website Design
Our team creates modern, mobile responsive websites that work. Our process starts with knowing you, your business, and your business objectives for your website. Then, we architect, design, program and build a new website to help you reach your objectives.
Copywriting
We know that you are the expert on your
business; we know how to leverage your knowledge through our writing to accomplish your goals. We will take your perspective, add in our experience and research, and create content that is focused, effective, and enhances your brand promise.
SEO and Search Marketing
People finding your content is as important as having the right content. Our team can provide ongoing, efficient SEO tactics and keyword research to ensure your website and digital lead-generation efforts are bearing the right fruit for your business.
Videography
When it comes to your business, product, and people, you need compelling ways to tell your story. Social media, email campaigns, presentations, webinars, and other digital platforms are all opportunities to use video to tell your story. Our in-house experience helps make the process painless for clients.
Graphic Design
Our graphic designers understand the process of creating effective visuals and have an eye for detail. Great design doesn’t just happen. It takes knowledge, experience, and a clear understanding of a client’s strategic communication needs.
Tradeshows
Booth design, event management, and supporting materials are all a part of a company’s brand promise in the marketplace. Don’t leave a first impression to chance.