Crossroads Communications
A white graphic that is surrounded by non-sensical graphic design choices in all sorts of shapes and colors with the centered text on the graphic as the title, in legible and easy to read font that says "Good Design Choices Aid Your Messages"

Good Design Choices Aid Your Message: The Importance of Readability

February 16, 2021

In a digital world with thousands of fonts at your fingertips, it’s tempting to opt for chocolate chip with sprinkles when French vanilla may be the better option for delivering your message.

In real estate, the top three criteria are location, location, and location. When it comes to font choice in visual communication, whether that be an ad, flyer, or social media post, the top three criteria are readability, readability, and readability. Think about it… if your audience can’t read your text, they’ll overlook or dismiss it, meaning a failed opportunity to communicate. That doesn’t mean you should never use a cool display font or anything fancy or different… it does mean that those choices should enhance your overall layout’s chance of successfully communicating your message. Display-type fonts are sprinkles, not the ice cream or even the chocolate sauce. 

When it comes to choosing the right font, there are a few things you should consider.

Tone and Personality

Audience

Brand Standards

Size

X-height

Limit varieties

Viewing distance

Capitalization

Justification

Contrast is everything

Best Practices

I outlined a lot of important considerations you should make when choosing the right font. Here are your key takeaways:  

Back to all posts
Join Our Newsletter
X
Join Our Team
X
Intern with Crossroads
X
Innovative Influence Integrity Intuitive Inform