Crossroads Communications

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Learn more about who we are, the work we do, how and why we do it, and more.

Articles Case Studies Flyers & Handouts Newsletters
Graphic with purple background and three hands holding puzzle pieces, fitting them together with text "The strategic value of public relations" and the Crossroads Communications logo
The Strategic Value of Public Relations
October 6, 2026 How municipal campaigns work, trust framework
The TRUST Framework: How Municipal Funding Campaigns Actually Work
March 30, 2026 March 2026 Newsletter
March, 2026 Newsletter
 A graphic with a white background, two hands about to shake and text that reads "Empathy + Strategy: The winning formula for lasting partnership"
Empathy + Strategy: The Winning Formula for Lasting Partnership
February 26, 2026 February 2026 Newsletter
February, 2026 Newsletter
 Trust is the most important tool in your pr toolbox
The Most Valuable Tool in Your PR Toolbox: Trust
February 5, 2026 December 29th Newsletter
December 29, 2025 Newsletter
 Crossroads Cares: A year-end look
Crossroads Cares: A Year-End Look at How Investing in People, Community, and Clients Drives Business Forward
December 22, 2025 Newsletter November 18
November 18, 2025 Newsletter
 Why Your Marketing Problem Might Not Be What You Think It Is
Why Your Marketing Problem Might Not Be What You Think It Is
November 11, 2025 September 30, 2025 Newsletter
September 30, 2025 Newsletter
 An image with a speckled grey background of a human hand and a purple robot hand shaking hands with some decorative circles. Text reads The Mistake of AI Copywriting and Marketing
The Mistake of AI Copywriting and Marketing
September 29, 2025 August 2025 newsletter thumbnail
August 29, 2025 Newsletter
 Trust: Public funding campaigns
Trust: The Currency for Your Next Successful Public Funding Campaign
August 29, 2025 July 2025 newsletter thumbnail
July 31, 2025 Newsletter
 Understanding audiences for social media campaigns
Understanding Your Audience for Successful Social Media Campaigns
July 28, 2025 Cut the fluff downloadable
Cut The Fluff
 Social Media / Photo Tips
Social Media / Photo Tips
 June 2025 newsletter thumbnail
June 30, 2025 Newsletter
 A case against chaos marketing
Plan(t) Before You Grow: A Case Against Chaos Marketing
June 27, 2025 May 2025 Newsletter thumbnail
May 22, 2025 Newsletter
 Our Catoosa Now case study thumbnail
Our Catoosa Now Case Study
 April 2025 Newsletter
April 14, 2025 Newsletter
 March 28, 2025 newsletter thumbnail
March 28, 2025 Newsletter
 A graphic of a blue sky and white clouds fading into the background with a large pair of purple scissors hover over some of the clouds and text near the top of the graphic that says "Be a Better Writer. Cut the Fluff."
Be a Better Writer. Cut the Fluff.
April 2, 2025 March 1, 2025 newsletter thumbnail
March 1, 2025 Newsletter (PDF)
 Our heroes find a solution
Our Heroes Find a Solution (PDF)
 Our heroes get to the root of the problem
Our Heroes Get to the Root of the Problem (PDF)
 Our Heroes' Journey to Prosperity
Our Heroes’ Journey to Prosperity (PDF)
 Crossroads Heroes start their journey
Our Heroes Start Their Journey (PDF)
 Webco Driven thumbnail
WebcoDriven Case Study
 Webco case study
Webco Case Study
 Scotfest thumbnail
Scotfest Case Study
 Operational Sustainability thumbnail
OS Case Study
 City of Coweta thumb
Coweta Case Study
 Our values thumbnail
Our Values Handout
 Successful Bonds and Sales Tax Elections
Successful Bond & Sales Tax Elections
 Overcoming 8 common event marketing challenges
How to Overcome 8 Common Event Marketing Challenges
February 27, 2025 Collage on event marketing: Top left shows smiling women at a fundraiser; top right, a photographer in a professional setting with logos. Center features a marathon's photographers. Bottom left, a woman laughs; bottom right, a woodworker works. Text reads 'How to Maximize Event Marketing.'
How to Maximize Event Marketing ROI 
December 21, 2024 A hand holding a vintage camera is on the left, next to three gears. A thumb is raised on the right side. The text reads "HOW-TO: Successful Marketing Strategies for Manufacturing," with the logo of Crossroads Communications, LLC at the bottom. The background features colorful abstract shapes.
Successful Marketing for Manufacturers
November 11, 2024 Graphic with two hands holding smartphones, icons representing social media likes floating around, and the text "Posting on Social Media Isn't a Marketing Strategy, Unless It Is" on a split yellow and green background. The logo of Crossroads Communications, LLC is at the bottom right.
Posting on Social Media isn’t a Strategy, Unless It Is
September 5, 2024 An illustration featuring a Tyrannosaurus rex and a chicken side by side, representing the concept of evolution. The background is light with colorful geometric shapes and the text "Brand Evolution 101" prominently displayed. The logo for Crossroads Communications, LLC is at the bottom right.
Brand Evolution 101
August 13, 2024 A light-colored background features hands holding colorful puzzle pieces. Text reads, "Niche Industries Need Capable Partners, Not Just Marketers." Decorative shapes and colors surround the hands. The logo of Crossroads Communications, LLC is positioned at the bottom.
Niche Industries Need Capable Partners, Not Just Marketers
July 12, 2024 A line art graphic with icons representing a cell phone, a microphone, a computer, a document, a commercial video camera, and a podium. Text reads Quick Guide to Effective Crisis PR
Quick Guide to Effective Crisis PR
July 11, 2024 Graphic with title "Why Human Copywriting is Still Important in the Age of AI" featuring a stylized brain icon connected by arrows to a clipboard and pencil icon, emphasizing the human element in content creation.
Why Human Copywriting is Still Important in the Age of AI
June 11, 2024 Illustration of a frying pan with various design elements, such as icons for Photoshop (Ps) and Illustrator (Ai), along with food items like fish, vegetables, and tools. The text above states, "Successful Graphic Design Depends on Preparation." Background is purple.
Successful Graphic Design Depends on Preparation
April 16, 2024 Graphic features a colorful design with the heading "Get it Passed:" followed by "3 Lessons from Successful Public Information Campaigns." The background includes a megaphone icon in a purple box, emphasizing communication strategies in public campaigns.
3 Lessons from Successful Public Information Campaigns
March 13, 2024 Two roads with Taking on the Why, How, and When of Marketing in 2024 text centered and a colorful diamond logo in the bottom right corner
Taking on the Why, How, and When of Marketing in 2024
January 23, 2024 Headshot of Mandy Vavrinak, President of Crossroads Communications, accompanied by the title "Beyond Reflection – The Challenge of Relevance." The image features a colorful background with geometric shapes.
Beyond Reflection – The Challenge of Relevance
December 20, 2022 Image features a portrait of Meagan Duvall, an account manager at Crossroads Communications, LLC. She is smiling, wearing a black dress with floral patterns, standing in front of a stone wall. To the right, a quote reads "Meaningful Connections Drive Long-Term Commitments," accompanied by colorful geometric shapes.
Meaningful Connections Drive Long-Term Commitments
November 8, 2022 A promotional image featuring Mandy Vavrinak, President of Crossroads Communications, LLC. The left side displays her name and title on a purple background alongside her photo. The right side includes the text "Business Trajectory — Lies, Lessons, and Charts" in bold black font. A colorful design element runs along the bottom.
Business Trajectory – Lies, Lessons, and Charts
September 27, 2022 Gail Fritz, the Director of Operations at Crossroads Communications, LLC, is featured on the left side of the image, casually leaning back with a smile. The right side displays the text "The Importance of Business Culture in 2022" against a white background, accompanied by colorful design elements.
The Importance of Business Culture in 2022
July 14, 2022 An orange background features the number "4" composed of chain links, alongside the text "PROACTIVE MARKETING IN Q4" in bold white letters.
Three Steps to Proactive Marketing in Q4
September 23, 2021 Illustration of four stages of brain growth, depicting seeds being planted, watering the plants, a sprouting plant, and a full bloom with colorful flowers, all arranged within the outline of a brain. The background is a gradient blue sky.
Tending the Idea Garden: How Our Team Approaches Creative Thinking
April 2, 2021 A white graphic that is surrounded by non-sensical graphic design choices in all sorts of shapes and colors with the centered text on the graphic as the title, in legible and easy to read font that says "Good Design Choices Aid Your Messages"
Good Design Choices Aid Your Message: The Importance of Readability
February 16, 2021 Three illustrated icons: on the left, a red clock surrounded by gears; in the center, a brain with a lightning bolt; on the right, a computer monitor displaying a geometric design.
The #1 Investment for Every Small Business in 2020
August 19, 2020 A promotional flyer for an open house event at Stars University. The flyer includes information about campus exploration, support services, and activities for prospective students. Various fields of study are listed on the right side. The design features bright colors and visuals of a book.
Better Design with Simple Principles
July 13, 2020

Highlights

Our creative team has experience across many industries and verticals, and we want to share our knowledge with you.

Graphic with purple background and three hands holding puzzle pieces, fitting them together with text "The strategic value of public relations" and the Crossroads Communications logo
The Strategic Value of Public Relations
October 6, 2026 How municipal campaigns work, trust framework
The TRUST Framework: How Municipal Funding Campaigns Actually Work
March 30, 2026 March 2026 Newsletter
March, 2026 Newsletter
 A graphic with a white background, two hands about to shake and text that reads "Empathy + Strategy: The winning formula for lasting partnership"
Empathy + Strategy: The Winning Formula for Lasting Partnership
February 26, 2026 February 2026 Newsletter
February, 2026 Newsletter
 Trust is the most important tool in your pr toolbox
The Most Valuable Tool in Your PR Toolbox: Trust
February 5, 2026 December 29th Newsletter
December 29, 2025 Newsletter
 Crossroads Cares: A year-end look
Crossroads Cares: A Year-End Look at How Investing in People, Community, and Clients Drives Business Forward
December 22, 2025 Newsletter November 18
November 18, 2025 Newsletter
 Why Your Marketing Problem Might Not Be What You Think It Is
Why Your Marketing Problem Might Not Be What You Think It Is
November 11, 2025 September 30, 2025 Newsletter
September 30, 2025 Newsletter
 An image with a speckled grey background of a human hand and a purple robot hand shaking hands with some decorative circles. Text reads The Mistake of AI Copywriting and Marketing
The Mistake of AI Copywriting and Marketing
September 29, 2025 August 2025 newsletter thumbnail
August 29, 2025 Newsletter
 Cut the fluff downloadable
Cut The Fluff
 Social Media / Photo Tips
Social Media / Photo Tips
 Our Catoosa Now case study thumbnail
Our Catoosa Now Case Study
 Webco Driven thumbnail
WebcoDriven Case Study
 Webco case study
Webco Case Study
 Scotfest thumbnail
Scotfest Case Study
 Operational Sustainability thumbnail
OS Case Study
 Our values thumbnail
Our Values Handout
 Successful Bonds and Sales Tax Elections
Successful Bond & Sales Tax Elections
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