Marketing insights that matter.

Threads is Twitter Nostalgia

Threads is the newest social media platform from Mark Zuckerberg and the Meta company, and our team was quick to jump aboard like most of the world. With over 100 million active users signed up within a week, the platform…
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#CrossroadsCares About Pride

As Pride month continues, I am pleased to share a project that we did for an organization in Longview, Texas. Wolfie Hoover is an LGBTQ+ historian working to increase visibility and acceptance for LGBTQ+ citizens in their community. Because of…
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Crossroads Cares

#CrossroadsCares – Charitable Giving 2022

Crossroads values opportunities for our employees to participate in charitable giving that benefits people, pets, and the planet. As part of #CrossroadsCares, each employee selects a charity of their choice, and we make a $250 donation in their honor. This…
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Beyond Reflection – The Challenge of Relevance

Year endings are also year beginnings, and it is human nature to spend time reflecting on what has happened and what will happen. I’m confident you all can do that without any assistance from me, however, so I’m going to…
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Meaningful Connections Drive Long-Term Commitments

You could argue society is more connected than ever. We ask our watches to send text messages on our behalf, control the light switches in our homes by voice command, track our friends’ locations with a few clicks on our…
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