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Challenges and Opportunities scale

Mandy’s thoughts: Where should you put your marketing energy in 2022?

By Meagan Duvall on January 31, 2022
Okay, 2022. The first month of the new year is almost over. Does it feel “new” to you? Do you see possibilities and opportunities, only a continuation of past challenges, or something in between? Most of us, I think, would…
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Three Steps to Proactive Marketing in Q4

By Meagan Duvall on September 23, 2021
Fall is the time of year when most organizations are busy planning for major projects and events scheduled for Q4. Time is limited to get things done and their marketing plans for the rest of the year are often reactive…
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Assessing Our 2021 Marketing Predictions: Make or Miss?

By Meagan Duvall on July 23, 2021
In January, the Crossroads Team made our predictions for what the 2021 marketing landscape and trends would look like. Now that we’ve reached third quarter, we thought it might be fun to look back and assess those predictions and whether…
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Connect & Form Community: 2021 Social Media Best Practices

By Meagan Duvall on June 30, 2021
Those of us who grew up in the 60s, 70s, 80s, 90s, and 2000s understand what many had to learn during the decade-long year that was 2020: you can be a part of a family, team, or community without seeing…
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Shelley Cadamy – Mission Matters

By Jordan Ballard-Kriegh on May 26, 2021
There are many components involved in any organization’s success. At the top of the heap is having a compelling, memorable mission and vision. Without one, it’s difficult for owners, managers, and their teams to know where they are headed, make…
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