Marketing insights that matter.

Challenges and Opportunities scale

Mandy’s thoughts: Where should you put your marketing energy in 2022?

Okay, 2022. The first month of the new year is almost over. Does it feel “new” to you? Do you see possibilities and opportunities, only a continuation of past challenges, or something in between? Most of us, I think, would…
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Three Steps to Proactive Marketing in Q4

Fall is the time of year when most organizations are busy planning for major projects and events scheduled for Q4. Time is limited to get things done and their marketing plans for the rest of the year are often reactive…
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Assessing Our 2021 Marketing Predictions: Make or Miss?

In January, the Crossroads Team made our predictions for what the 2021 marketing landscape and trends would look like. Now that we’ve reached third quarter, we thought it might be fun to look back and assess those predictions and whether…
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Connect & Form Community: 2021 Social Media Best Practices

Those of us who grew up in the 60s, 70s, 80s, 90s, and 2000s understand what many had to learn during the decade-long year that was 2020: you can be a part of a family, team, or community without seeing…
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Shelley Cadamy – Mission Matters

There are many components involved in any organization’s success. At the top of the heap is having a compelling, memorable mission and vision. Without one, it’s difficult for owners, managers, and their teams to know where they are headed, make…
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