Marketing insights that matter.

What is a brand? Over time the definition has become more cliches than nuts and bolts logic. A brand is more than a logo or an Instagram following. It’s the feeling your company evokes from your target audience. A brand…

When you trust your company’s marketing to an outside agency, you expect that they will come up with creative solutions to solve your toughest challenges. “Brainstorming,” “throwing spaghetti at the wall,” “noodling around with an idea,” or simply “chewing something…

In a digital world with thousands of fonts at your fingertips, it’s tempting to opt for chocolate chip with sprinkles when French vanilla may be the better option for delivering your message. In real estate, the top three criteria are…

We predict that consumer behavior will continue to operate around convenience in 2021. Having groceries delivered to your door, or having a Target employee drop your order into your trunk without so much as a card swipe is a luxury…

Video is kind of a big deal when it comes to social media marketing – and anybody worth their salt will tell you the same. In fact, social media video generates up to 1200% more shares than text and image content combined…