Marketing insights that matter.

Cut the Fluff

You know fluffy writing can dilute your message. Here’s how to recognize it when it happens.   What do we mean by “fluff” in your writing? It can take many forms: long sentences that add no value to the story, unnecessary…
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Quick Guide to Effective Crisis PR

Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. We often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that “public” doesn’t mean…
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Gravity Is a Bad Filter

Social media allows good ideas to quickly surface. It also allows – encourages, even – idiocy to surface and spread. Launch a bad idea in a meeting and it will hang out there for a moment and then fall to…
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COVID-19 Statement

Crossroads Communications’ top priority is the health and safety of our employees. In accordance with CDC recommendations, Crossroads employees transitioned to remote work on March 13. This transition has been seamless and we are continuing normal operations to serve our…
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